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COMPANY

Corporate History

Corporate History

Below is the history of TOYO BEAUTY since establishment on 1941.

1921

Kenjiro Iwase was born in 1908. At age 13, he entered Konishi Co., Ltd. in Doshomachi, Osaka.

1931

At age 23, he quit Konishi Co., Ltd. and founded an independent Iwase Kenjiro Store (Kozu, Minami-ku, Osaka).

1939

Kenjiro Iwase founded Kansai Medical Cosmetics Laboratory (Naniwa-ku, Osaka).

1941

Kenjiro Iwase established "Kotobuki Chemical Industrial Co., Ltd."

1944

Began production of cosmetics such as hair perfumes.

1945

Kansai Medical Cosmetics Laboratory was destroyed in the war. Headquarters as well as main operations were transferred to Higashinari-ku, Osaka.
Start manufacturing and distributing of cosmetics with PRINCE and Parnas trademark.

1955

Following new business development, the First Factory was expanded, and equipment such as vacuum emulsification pots and movable conveyor belts were installed.

1957

Founded the cosmetic company Haineo Co., Ltd.

1958

Began producing products for export.

1961

Began sales of cosmetics for men alongside new makeup items such as lipsticks, eye shadows and eyebrow pencils, thereby signaling the company's transformation into a general cosmetics manufacturer.

1969

Expansion of manufacturing departing of Cosmetics, Pharmaceuticals, and quasi-drugs with paid up capital up to 30 million Japanese Yen. At the same time the company name was changed to "TOYO BEAUTY CHEMICAL."

1972

Start manufacturing for Fabergé cosmetics (USA).

1973

Start manufacturing for MAXFACTOR (USA).

1974

Start manufacturing for Dr. Dralle (Germany)

1975

Discontinued Prince. Began shift to OEM Cosmetics.
Start manufacturing for Unilever (UK)

1976

The company name became current "TOYO BEAUTY Co., Ltd."

1979

Built Osaka Second Factory.

1982

Built Third Factory (currently Central Laboratory).

1987

Entered technical partnerships with Taiwanese companies.

1988

Entered technical partnerships with Chinese companies.

1990

New Tsukuba Factory is founded in East Japan.

Founder Iwase Kenjiro passed away.

1994

Exclusive Agent Agreement with Intercos in Italy

1997

Increased capital to 37.5 million Japanese Yen.

1998

Increased capital to 45 million Japanese Yen.

1999

New Ueno Factory is founded in Mie, West Japan. Certification Acquisition of ISO9001.
Closed Osaka Factory.

2001

New Utsunomiya Factory is founded in Tochigi, East Japan. Tokyo Sales Office is opened.

2004

Opened Central Laboratory within Headquarters (Higashinari-ku, Osaka).
Acquired ISO9001 certification at Utsunomiya Factory.

2005

Authorized as a recognized cosmetics manufacturer and wholesaler.

2006

Certification Acquisition of ISO14001. Tokyo Branch Office is opened.

2007

Founded HBC Science Laboratory Co., Ltd. Acquired material and formulation patents for Funcos C-IS.

2008

Closed Tsukuba Factory.

2009

Utsunomiya Factory 2 is founded. Utsunomiya Research Center is founded.

2010

Tokyo Branch Office is relocated

2013

Head Office is relocated. Former Head Office renamed to Innovation Center.

2014

Major expansion of Innovation Center at Central Research Center
Certification acquisition of ISO22716 for Utsunomiya Factory.

2015

Major expansion of Utsunomiya Research Center

2016

Certification Acquisition of ISO22716 for Ueno Factory.

2017

M&A of 701 Research, Inc.

2018

Committed to entering Saga Prefecture and concluded an agreement verifying the same.
Received approval to enter and formally joined the Japan Cosmetics Cluster promoted by Saga Prefecture.

2019

Founded Saga Factory in Saga prefecture.

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