Kenjiro Iwase was born in 1908. At age 13, he entered Konishi Co., Ltd. in Doshomachi, Osaka.

At age 23, he quit Konishi Co., Ltd. and founded an independent Iwase Kenjiro Store (Kozu, Minami-ku, Osaka).

Kenjiro Iwase founded Kansai Medical Cosmetics Laboratory (Naniwa-ku, Osaka).

Kenjiro Iwase established "Kotobuki Chemical Industrial Co., Ltd."

Began production of cosmetics such as hair perfumes.

Kansai Medical Cosmetics Laboratory was destroyed in the war. Headquarters as well as main operations were transferred to Higashinari-ku, Osaka.
Start manufacturing and distributing of cosmetics with PRINCE and Parnas trademark.

Following new business development, the First Factory was expanded, and equipment such as vacuum emulsification pots and movable conveyor belts were installed.

Founded the cosmetic company Haineo Co., Ltd.

Began producing products for export.

Began sales of cosmetics for men alongside new makeup items such as lipsticks, eye shadows and eyebrow pencils, thereby signaling the company's transformation into a general cosmetics manufacturer.

Expansion of manufacturing departing of Cosmetics, Pharmaceuticals, and quasi-drugs with paid up capital up to 30 million Japanese Yen. At the same time the company name was changed to "TOYO BEAUTY CHEMICAL."

Start manufacturing for Fabergé cosmetics (USA).

Start manufacturing for MAXFACTOR (USA).

Start manufacturing for Dr. Dralle (Germany).

Discontinued Prince. Began shift to OEM Cosmetics.
Start manufacturing for Unilever (UK).

The company name became current "TOYO BEAUTY Co., Ltd."

Built Osaka Second Factory.

Built Third Factory (currently Central Laboratory).

Entered technical partnerships with Taiwanese companies.

Entered technical partnerships with Chinese companies.

New Tsukuba Factory is founded in East Japan.

Founder Iwase Kenjiro passed away.

Exclusive Agent Agreement with Intercos in Italy.

Increased capital to 37.5 million Japanese Yen.

Increased capital to 45 million Japanese Yen.

New Ueno Factory is founded in Mie, West Japan.
Closed Osaka Factory.

New Utsunomiya Factory is founded in Tochigi, East Japan. Tokyo Sales Office is opened.

Opened Central Laboratory within Headquarters (Higashinari-ku, Osaka).

Authorized as a recognized cosmetics manufacturer and wholesaler.

Tokyo Branch Office is opened.

Founded HBC Science Laboratory Co., Ltd. Acquired material and formulation patents for Funcos C-IS.

Closed Tsukuba Factory.

Utsunomiya Factory 2 is founded. Utsunomiya Research Center is founded.

Tokyo Branch Office is relocated.

Head Office is relocated. Former Head Office renamed to Innovation Center.

Major expansion of Innovation Center at Central Research Center.
Certification acquisition of ISO22716 for Utsunomiya Factory.

Major expansion of Utsunomiya Research Center.

Certification Acquisition of ISO22716 for Ueno Factory.

M&A of 701 Research, Inc.

Committed to entering Saga Prefecture and concluded an agreement verifying the same.
Received approval to enter and formally joined the Japan Cosmetics Cluster promoted by Saga Prefecture.

Founded Saga Factory in Saga prefecture.　Certification Acquisition of ISO22716 for Saga Factory.